Future Forever Victorious.

Arsenal’s new relationship with kit supplier Puma, kicks off a new era of partnership with the fans. First up is a new trilogy of kits; Future, Forever and Victorious, each echoing the club’s own values of Innovation, Community and Excellence. #StrongerTogether was the message, and the launch played out in front of the London Eye in a city takeover, via a water projection watched worldwide online. The club’s South London origin and its North London future met head on in this landmark location, with the new kits unveiled beneath a digital recreation of the iconic Arsenal Clock End.

  • Future Forever Victorious
  • PUMA / Arsenal FC
  • Sport
  • Strategy
  • Campaign
  • Branding
  • Design
  • Film