Bag & Arrow.

Sometimes seeming to try less hard yields the greatest results. Nowhere is this more true than in the promotion of Cardinal Place, a shopping centre next to London's Victoria Station. Stand out to commuters during rush hour was achieved, not by showy advertising, but by seemingly assigning the responsibility of site promotion to a couple of amateur costume artists. The unlikely duo became local celebrities, performing their duties to the best of their abilities with sheer pathos and unpolished charm. Professionally spinning the unprofessional struck a chord with a difficult crowd and saw 'Bag and Arrow' back by popular demand for a second year of promotion.