Despite being the brand that invented the dual concept of ‘SportLifestyle’, 65 years of athletic performance technology remains at the heart of every new creation. Puma Cell draws a line between the two, and has become the method of differentiating the products that enhance physical ability from the ones that purely enhance physical appearance. Puma Cell binds together the undeniable genetics of Puma’s DNA; fun, energetic and human, but this time, taking its technical prowess a little more seriously.