City of Light.

Legendary Italian decorative lighting manufacturer, FLOS were set to enter the Architectural Lighting sector with a bold new collection of high design specification products. Wall, ceiling, spotlights and downlights were re-imagined as a high-tech City of Light via a 40 day photoshoot with minimal retouching. Each district of the city was formed by a sub-set of products and each and every product became a building from within that district. Life and Light was re-connected for an audience of Architects and Interior Design practitioners with humour and ingenuity typical of the FLOS brand. The campaign informed a new product catalogue, launch exhibition in Milan featuring selected spreads as giant installations as well as a 60,000 sq ft space at the famed Light+Building tradeshow in Frankfurt.