Think 'sport' and you probably picture athletic poses and heroic victories. Promoting the science and innovation behind Puma’s cutting edge DuoCell technology without forgetting the brand's position of 'joy', called for a different view. Enter George & Oscar; two loveable mascots who personify the unique mix of tech and fun that's at the very heart of Puma's take on sport. Helping tell the story with bagfuls of charm, George & Oscar put a much needed spring in the step of sport product marketing.
- Art Direction