PUMA is a sport brand that's always known how to be cool. It's not about how much effort you make to look good, how far you go to be noticed or about always saying the cleverest things. PUMA is a mindset. It's self-expression, relaxed confidence, effortless charm and, above all, about spreading the joy. Shot on location by fashion photographer Juergen Teller, this 2004 campaign for PUMA's lifestyle collection, extends a warm welcome to all followers of the brand with a simple message. 'Hello'. Enough said.