Mar Mostro.

Inclusivity is inherent to Puma. Unwavering until anyone can join any team, they turned their attention to the exclusive world of sailing. To make it truly accessible required a Poseidon, a sea monster to be reckoned with. Puma formed an ocean racing team and entered the Volvo Ocean Race. Ignoring convention and turning traditional sailing on its head, Puma’s vessel referenced one of their biggest selling shoes, ‘Mostro’. Puma’s entry into the competition became their campaign, a proud salute to the team that conquered the seven seas.