Matarazzo. 

To bring beauty and life back to a forgotten palace requires a degree of respect for the past but with an appetite for destruction. By injecting modernity into the Matarazzo City, an early 19th century Italianate building, the best of the old and new, collided in perfect harmony. The identity pays homage to the vibrant history and traditions of São Paulo while making it clear that beauty is born from destruction. Once a bold statement by the Matarazzo family, the city is now at the cultural heart of São Paulo complete with shopping, art, theatre, eateries and hotels. 

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