Powered By Fans.

Our continuing partnership with Arsenal FC and PUMA saw us launch our second triptych of kits for season 2015/16 via Fan Power. The global Arsenal fanbase is connected by its fervent energy and the Emirates Stadium hums with electricity as the players are visually 'Powered by Fans'. PUMA's performance technology ACTV is a central part of the power pack too, aiding muscle recovery with its patented, internal silicone print which activates in contact with the players skin. A launch film was produced which highlights the combined power of individuals, with real fan cameos from all four corners of the international Arsenal family. Photography is once again by David Clerihew, retouching by Tapestry and film production is by Outsider, directed by Chris Balmond.

  • Powered By Fans
  • PUMA / Arsenal FC
  • Sport
  • Strategy
  • Campaign
  • Branding
  • Design
  • Film