PUMA Ferrari.

As we now have the ability to engage with brands in so many ways, the best way is not necessarily the old way. Today a conversation is 140 characters, a video can be flicked past instantaneously and the high street is now online. The traditional notion of a shop display is dead and a viral window can be seen by digital ‘passers by’. With that reality comes the question of validity. Is producing the physical piece the most important factor? Or is production of the film the actual art? With over half a million views, the video became a shareable experience for the world, rather than a physical reality only for window shoppers.

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