There's an authenticity, believability and goodness to home-made local advertisments. "Just around the corner" was a cookie-cutter system for all PUMA stores to make their own local-area advertising to boost footfall to the store. All posters shared an image of a suede PUMA Formstripe® customised as if by the local neighbourhood street artist. Go see! It's just around the corner!
- PUMA Local
- Art Direction