There's a special feeling that comes with discovering something for yourself. We introduced the idea of using technology into PUMA stores worldwide. Using digital in the retail environment in the most analogue way possible, masks the technology but intensifies the thrill of discovery. We allowed random access to video and sound around the store in a way that feels like a bespoke dose of PUMA personality served up for an audience of one. No corporate messages or sales messages here. Say hello to Joy.
- Hello Joy
- Art Direction