Raw Football.

The spirit of football is one of the underdog. For the 2010 FIFA World Cup, Puma got on board with 16 African teams. Embracing the heart and colours of the beautiful game meant drawing from the grassroots, rawness and purity of the sport. Focusing on the diamonds in the rough and the animalistic nature of football at its most vibrant and powerful, Puma Raw Football follows these national teams from their home pitches in Africa to the world stage.