SailGP Global Campaign.

Sailing is typically associated with the red trousered, blazer-wearing elite. But SailGP is a revolution in sailing. It’s for everyone. It's not the sport as you know it.

We created this campaign to change perceptions. SailGP is a genre-defying global sports championship engineered to appeal to a younger audience. For anyone that enjoys the excitement and thrill of sport.

  • SailGP
  • Sport
  •  
  • Campaign
  • Animation
  • Identity
SailGP_Campaign_ChickenShop_Tram_Scene_Crop.jpg SailGP_Campaign_Bar_Scene_Screen_Crop copy.jpg SailGP_Campaign_LoneWorker_Scene_2_Screen_Crop.jpg
Design & Creative Direction: GBH.London, Production: Knucklehead, Director: Max Fisher, Photography: Phil Adams

More.