SailGP Global Campaign.

Sailing is typically associated with the red trousered, blazer-wearing elite. But SailGP is a revolution in sailing. It’s for everyone. It's not the sport as you know it.

We created this campaign to change perceptions. SailGP is a genre-defying global sports championship engineered to appeal to a younger audience. For anyone that enjoys the excitement and thrill of sport.

  • SailGP
  • Sport
  • Campaign
  • Animation
  • Identity
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