SailGP Global Campaign.
Sailing is typically associated with the red trousered, blazer-wearing elite. But SailGP is a revolution in sailing. It’s for everyone. It's not the sport as you know it.
We created this campaign to change perceptions. SailGP is a genre-defying global sports championship engineered to appeal to a younger audience. For anyone that enjoys the excitement and thrill of sport.
- SailGP
- Sport
- Campaign
- Animation
- Identity



Design & Creative Direction: GBH.London, Production: Knucklehead,
Director: Max Fisher, Photography: Phil Adams