Sometimes an attribute can work against you if not handled properly. In the case of German audio equipment giant Sennheiser, their dizzying array of world-class products spanning personal and professional use, was potentially just that. Sennheiser's website, a catalogue of the entire product range, instead became an opportunity to speak with credibility to its individual audiences while filtering its 1500 products in a simple and intuitive way. The entire online experience was wrapped in the brand's distinctive aesthetic of authority-meets-style. Befitting of an industry leader that appeals to fans as wide ranging as the ‘girl on the tube’, right through to Bono.