Stay KooooK.

Aimed at the German, Swiss and Austrian market, we worked closely with SV Hotels to create a new kind of Short Stay offer from the ground up, for the flexible lifestyle of the modern city traveller. 

Built on a concept of mobility, our rooms and public space are engineered to be configurable by the guest. To prove 20m2 is plenty, we’ve devised a room in which a wall effortlessly moves on just four wheels to expand either a kitchen, bedroom or living space depending on the guest’s needs and then reflected that story in the name and brand identity. Slated to launch in 2020 in Bern, Switzerland, with a second location already planned in Nuremberg, Germany, Stay Kooook is on the move.


  • Stay KooooK
  • SV Hotel
  • Hospitality
  • Short Stay
  • Long Stay
  • Concept
  • Naming
  • Brand Identity
  • Launch Materials
  • Animation