The Fenway.

The Fenway is a testament to Boston's original can-do mentality. An area that was once the underdog is now setting the beat of the city. From the tastiest eats to the hottest venues, everyone whose had a hand in its success should step up, speak up, and let the world know together we are 'letting the good times roll'.

The Fenway identity tells it like it is. A bold, straight-talking, no-nonsense aesthetic that encompasses everything it is to be in this great neighbourhood. The Code provides a guide to living, working and playing in The Fenway, whilst a simple-to-use, mobile-friendly website showcases the best that the area has to offer, no matter the hour. So if you find yourself in town the motto remains: work hard by day, let your hair down by night.

  • The Fenway
  • Samuels & Associates
  • Residential
  • Identity
  • Website
  • Brand Manifesto
  • Type Design