Swedish Goodness.

The rise in popularity of cool outdoor brands and their promise of healthy, natural living, has spawned a tent full of me-too brands. So how do you re-position a 120 year old manufacturer to rise above the pack? Tretorn, the iconic Swedish outdoor brand, called on best friends Karl & Oskar, a bear and moose. Symbols of the great outdoors and champions of the spirit of Swedish Goodness, Karl & Oskar remind us that when something is this good, you can afford to relax a little and not take life quite so seriously.

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