Unity Kit.

Puma’s sponsorship of 16 African national teams for the World Cup led to the realisation of the natural unity between them. These teams played football differently to the rest of the world, bringing the game back to its grassroots. For them it isn’t about prima donna players or unfeasible paychecks. It’s about rawness and a team spirit that only the African teams bring to the competition. The Unity Kit was the world’s first continental strip, drawing inspiration from the heat of the beating sun right down to the soil beneath their boots.

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